Christmas Marketing: Why Is It Important To Start It Now?
Psst... There are 99 days until Christmas!
Okay, we know everyone dreads hearing the C-word before December, but now is a very crucial time for businesses to prepare for the festive season. It may sound like a long time, but when it comes to digital marketing, every day counts… After all, it’s true when they say that the early bird catches the worm!
Soon, online platforms will be knee-deep in holiday marketing from all kinds of companies, so businesses like yours should get ahead of the game and make a start on their Christmas Marketing now before it’s too late.
Here are three key reasons why it’s important to start marketing for Christmas now:
1. Get ahead of the game
Plan, plan, and plan some more…
Prepare your marketing ahead of everyone to strategise and implement ideas before your competitors. This way, you’ll build your brand awareness and help your customers to gain trust in your brand well before the festive season. September is the perfect time to promote your products and services while giving you enough time to test and tweak your marketing strategies to optimise the performance in time for Christmas.
For example, give yourself enough time for your Facebook Ads to complete their learning phase. The learning phase is a really important part of Facebook’s ad set optimisation process - this is where Facebook explores the best ways to deliver your ads and actively tries different audiences, placements and more to optimise and stablilise the performance of your ads on the platform.
Now’s the time to think about what products or services you will promote, which channel you will use, and how you will maximise the effectiveness of each social media platform to target the right audience.
Using different media such as an interactive video centered around Christmas or new festive-themed product photography is an extremely useful method for marketing and targeting a wide audience at this time of year.
2. Online Christmas Shopping is at its peak
Approximately 27% of customers start their Christmas shopping in September!
There’s nothing more stressful than searching for a last-minute gift in December when stocks are low and estimated delivery times aren’t promising. In this day and age, people want to save time and avoid the hassle of busy supermarkets and Christmas crowds – so where does most of the shopping take place? That’s right – online. In fact, more and more people are shopping online now. UK online sales increased by 74% in January 2021, and sales on mobile devices soared by an astonishing 169.1%. With over 60% of online shopping made on a smartphone during the holiday season, you’d better make sure your website is mobile optimised!
These statistics give you more reasons than ever to start your digital marketing, but if that doesn’t prompt you to take your business online, we don’t know what will!
3. Focus on other tasks
Let’s be real here, you’ve got a life too, right? Well, let's certainly hope so! But in all seriousness, preparing ahead of time will allow you to focus on other more important tasks that need your attention in your business. Whether it’s staff management, financial planning, daily operations, customer satisfaction, product testing... Save yourself the stress and allow yourself the time to do what you do best.
You know what else can help with that? Assigning your digital marketing to an agency who specialises in exactly that!There are endless benefits to outsourcing your digital marketing needs.
You could save money in the long run and reduce the risk of throwing your budget down the drain from pointless posts and aimless ads... A marketing agency has the experience and fresh perspective you may be lacking, and all the latest tools to easily and effectively reach your target audience and give your business the attention it deserves.
Ever heard of the phrase “Work smarter, not harder”?
Working smart involves focussing on your own strengths and delegating your weaknesses... Knowing when to ask for help is a key element to success!
By designating your marketing to the experts, you’ll free up your own time and internal resources to be able to concentrate on your own jobs and ultimately improve your efficiency.
And do you know what that means? No more juggling time between managing your core business processes and digital marketing efforts! If anything, outsourcing your marketing gives you one less thing to worry about and allows you to get your other jobs done on time.
Conclusion
This is a sign for you not to wait until Christmas to go online and use digital media for marketing!
Christmas is one of the busiest times of the year, and as a business, you need to take advantage of the time you have and make the best use out of your marketing tactics to reach your goals. Your marketing needs time to work its magic - and we can help you with your entire Christmas campaign using various media channels… Let's get started!
Oh, and please, for our sake, don’t gamble with your ads and waste your money if you don’t know what you’re doing. It’s really not worth it, trust us.
